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SHOPBOARD LTD based in London makes every effort to protect the privacy of people using its website. In order to implement the principle of lawful, reliable andtransparent processing of personal data obtained through the website, a document called the Privacy Policy has been adopted.

  1. The terms used in the Privacy Policy mean:
  • SHOPBOARD LTD based in London hereinafter referred to as Shopboard ltd.
  • Customer – a Consumer or Entrepreneur who has placed or intends to place an
    order or uses other Shopboard ltd services .
  • Consumer – a natural person who performs a legal act not directly related to
    his business or professional activity.
  • Entrepreneur – a natural person, legal person or organizational unit, which the law
    grants legal capacity, undertaking activities for purposes directly
    related to its business or professional activity.
  • Goods – a tangible movable item being the subject of the Sales Agreement or
    the right being the subject of the Sales Agreement.
  • Service(s) – Order, License Order or Quotation Request, as well as other services
    provided by Shopboard ltd .
  • Order – Customer’s declaration of will constituting an offer to conclude a
    Sales Agreement with Shopboard ltd , aiming directly at concluding a
    Distance Sales Agreement specifying the type and number of Goods being the
    subject of the Sales Agreement.
  • Inquiry for an offer – submitted by the Customer via the form available on the website,
    inquiries for an offer specifying the Goods that are the subject of the
    inquiry, as well as the Customer’s data necessary for contact, indicated
    in the form or e-mail.
  • GDPR – Regulation (EU) 2016/679 of the European Parliament and of the
    Council of 27 April 2016 on the protection of natural persons with regard
    to the processing of personal data and on the free movement of such data,
    and repealing Directive 95/46/EC (General Data Protection Regulation)
    data).
  • User – means an entity for which, in accordance with the Regulations and
    the law, services may be provided electronically or with whom an Agreement
    for the provision of electronic services may be concluded.
  1. Who is the administrator of personal data?
    The administrator of your personal data in connection with the use of our services is SHOPBOARD LTD with its registered office in London, 85 Great
    Portland Street , London, United Kingdom, Company No. 12313387.
    If you have any questions regarding the processing of your personal data and
    your rights, please contact us. Please direct your privacy inquiries to office@shopboard.ltd .
  2. What personal data do we process, for what purpose
    and on what legal basis?

    Due to the fact that we provide various services to our clients, we process
    your personal data for various purposes, to a different extent and on a
    different legal basis specified in the GDPR. In order to provide the most
    transparent information, we have grouped this information, referring to the
    purpose of processing your personal data.
    3.1. Services that do not require creating an Account
    Types of services. We process your personal data in order to provide services
    that do not require creating an Account, such as: a. sending e-mails with
    marketing and commercial information, b. ad display.
    Scope of data: For this purpose, we process personal data regarding your
    activity, i.e. data regarding the products viewed and other subpages, as well
    as data regarding the session, your device and operating system, browser,
    location and unique ID.
    Legal basis: Consent (Article 6(1)(A) of the GDPR) to send e-mails with
    marketing and commercial information and our legitimate interest (Article
    6(1)(F) of the GDPR), consisting in facilitating the use of services provided
    electronically and improving the functionality of these services.
    3.2. Statistics on the use of individual website functionalities,
    facilitating the use of the website and ensuring the website’s IT security
    Scope of
    data: For these purposes, we process personal data regarding your activity on
    the website, such as: visited pages and subpages and the amount of time spent
    on each of them as well as data about your search history, your IP address,
    location, device ID, and data about your browser and operating system. Legal
    basis: Our legitimate interest (Article 6(1)(f) of the GDPR), consisting in
    facilitating the use of services provided electronically and improving the
    functionality of these services.
    3.3. Determination, investigation and enforcement of claims
    Scope of data: For this purpose, we may process some of your personal data
    provided in the Account, such as: name, surname, address of residence, data on
    the use of our services, if the claims result from the way you use our
    services, other data necessary to prove the existence of the claim, including
    the extent of the damage suffered. Legal basis: The contract concluded between
    the parties (Article 6 (1) (b) and our legitimate interest (Article 6 (1) (f)
    GDPR), consisting in determining, pursuing and enforcing claims and defending
    against claims in proceedings before courts and other state authorities.
    3.4. Consideration of complaints and requests, answers to questions
    Scope of data: For this purpose, we may process some of your personal data
    provided in the Account, as well as data on the use of our services, which are
    the cause of the complaint or request, data contained in the documents attached
    to the complaint or request. Basis legal: Our legitimate interest (Article
    6(1)(f) of the GDPR), consisting in improving the functionality of services
    provided electronically and in building positive relationships with the
    Customer, based on reliability and loyalty.
    3.5. Customer satisfaction survey
    Data scope: For this purpose, we process your personal data, including data
    necessary to complete the order, as well as your answers to the questions we
    have prepared, contained in surveys and forms used for satisfaction surveys.
    Legal basis: Our legitimate interest (Article 6(1)(f) of the GDPR), consisting
    in improving the functionality of services provided electronically and
    assessing satisfaction with the services we provide.
  3. Marketing of our products and services and our
    clients
    Scope of data:
    For this purpose, we process your personal data provided when subscribing to
    the newsletter list, registered and stored via cookies . Activity data concerns
    in particular such data as: search history, clicks on the website, visits to
    main pages and their subpages, dates of visit, data on the use of specific
    functionalities on the website, history and activity related to our e-mail
    communication.
    Legal basis: Consent (Article 6(1)(a) of the GDPR) to send e-mails with
    marketing and commercial information and our legitimate interest (Article
    6(1)(f) of the GDPR), consisting in the marketing of our products and services
    and products and services.
    Balance of interests: After weighing our interest and your interests, rights
    and freedoms, we decided that marketing combined with profiling will not
    interfere excessively with your privacy or be an excessive nuisance. When
    weighing interests, rights and freedoms, we took into account the following
    circumstances: a. you have expressed your wish to receive marketing
    communications to the e-mail address provided, and therefore we have considered
    that you can reasonably expect us to send you such communications, b. we
    respect your will and facilitate the implementation of your rights. For this
    purpose, we provide the ability to easily withdraw consent to receive e-mails
    from the Account settings or from the browser settings.
  4. Who do we share your personal data with?
    Our databases are protected from access by third parties. The data collected
    during registration or purchase are used for the proper execution of orders, as
    well as for tracking the status of the order and making changes to it at the
    Customer’s request before it is sent. In order to perform the contract,
    Shopboard may share the data collected from you with entities such as:
    5.1. Service providers
    Your personal data is transferred to service providers that we use to run the
    website. Service providers to whom we transfer your personal data, depending on
    contractual arrangements and circumstances, or are subject to our instructions
    as to the purposes and methods of data processing (processors) or independently
    determine the purposes and methods of their processing (administrators). The
    list of suppliers whose services we use can be found in the tab: ovh.pl. The
    list is updated on an ongoing basis. Processing entities: We use suppliers who
    process your personal data only on our instructions. They provide us with a
    cloud computing hosting service, provide us with systems for online marketing,
    for displaying web push notifications , for sending e-mails, for analyzing
    website traffic, for analyzing the effectiveness of marketing campaigns, as
    well as supporting the implementation of specific Account functionalities.
    Administrators: We use suppliers who do not act solely on our instructions and
    will set the purposes and methods of using your personal data on their own.
    They provide us with remarketing campaign services and conduct statistical
    research.
    Location. Our suppliers are mainly based in Poland and other countries of the
    European Economic Area (EEA). Some of our suppliers are based outside the EEA.
    In connection with the transfer of your data outside the EEA, we have made sure
    that our suppliers guarantee a high level of personal data protection. These
    guarantees result in particular from the obligation to use standard contractual
    clauses adopted by the Commission (EU) or participation in the „Privacy
    Shield” program established by Commission Implementing Decision (EU)
    2016/1250 of July 12, 2016 on the adequacy of protection provided by by the
    EU-US Privacy Shield.
    5.2. State authorities
    Your personal data may be made available to authorized state authorities.
  5. How long do we store your personal data?
    Your personal data is stored for the period from the moment of consent until its
    withdrawal and for the duration of the contract, and then for the period
    required by law or necessary to implement the legitimate interests of the
    personal data administrator.
    After withdrawing the consents, the data will
    be anonymized, except for the data necessary to implement the legitimate
    interests of the administrator. We store

    personal data collected using cookies for a period of time corresponding to the
    life cycle of cookies stored on Users’ devices . Details on how we use cookies
    are described in the Cookies Policy .
    Personal data collected using forms on the website are processed in the scope
    of the implementation of a given inquiry and are deleted after the completion
    of the inquiry, if the inquiry does not require further processing. Personal
    data collected using the newsletter functionality on the website are stored and
    processed only in the scope of implementation functionality of the newsletter
    and at any time the user may request the discontinuation of the processing of
    his data in this respect (removal from the newsletter address list ), in the
    same way as he was subscribed to it on the basis of the consent given by the
    user.
    In case of any doubts as to the scope of processing the user’s personal data,
    the user may contact directly the person responsible for the security of
    personal data processing at the e-mail address office@shopboard.ltd .
  6. What rights do you have in connection with the
    processing of personal data?

    We ensure the implementation of your rights indicated below by contacting us
    via the e-mail address office@shopboard.ltd .
    7.1. The right to withdraw the consent granted
    Pursuant to art. 7 sec. 3 of the GDPR, you have the right to withdraw any
    consent that was given when completing the contact form or the newsletter list
    , as well as when using individual services and functionalities offered on the
    website. Withdrawal of consent is effective from the moment of consent
    withdrawal, does not affect the processing carried out by us in accordance with
    the law before its withdrawal and does not involve any negative consequences
    for you. However, it may prevent you from continuing to use services or
    functionalities that we can legally provide only with your consent.
    7.2. Right to object to the use of data
    Pursuant to Art. 21 of the GDPR, you have the right to object to the use of
    personal data if we process it based on our legitimate interest, e.g. in
    connection with keeping statistics on the use of individual website
    functionalities and facilitating the use of the website, as well as
    satisfaction surveys. If your objection turns out to be justified and we have
    no other legal basis for processing personal data, we will delete the data to
    which you objected.
    7.3. The right to delete data („the right to be forgotten”)
    Pursuant to art. 17 GDPR, you have the right to request the deletion of all or
    some of your personal data. We will treat the request to delete all personal
    data as a request to delete the Account. You have the right to request the
    removal of personal data when: a. a specific consent has been withdrawn, to the
    extent that personal data was processed on the basis of consent; b. the
    personal data are no longer necessary for the purposes for which they were
    collected or processed; c. an objection to the use of data for marketing
    purposes has been raised;
    d. an objection has been raised against the use of data for the purpose of
    keeping statistics on the use of the website and satisfaction surveys, and the
    objection was considered justified;
    e. personal data is processed unlawfully. Despite the request to delete
    personal data, in connection with raising an objection or withdrawing consent,
    we may retain certain personal data to the extent necessary for the purposes of
    establishing, pursuing or defending claims. This applies in particular to
    personal data including: name, surname, e-mail address and purchase history,
    which we retain for the purpose of handling complaints and claims related to
    the execution of orders.
    7.4. The right to limit data processing
    Pursuant to art. 18 of the GDPR, you have the right to request the restriction
    of the processing of personal data. In a situation where such a request is
    submitted, until it is considered, you will not be able to use certain
    functionalities or services that were related to the processing of data covered
    by the request. We will also not send you any messages, including marketing
    ones. You have the right to request the restriction of the use of personal data
    when: a. the correctness of personal data has been questioned – the use of this
    data will be limited for the time needed to verify their correctness, but no
    longer than for 7 days; b. the processing of this data is unlawful, and instead
    of deleting the data, a request to limit their use has been received; c.
    personal data are no longer necessary for the purposes for which they were
    collected or used, but you need them to establish, pursue or defend claims; d.
    an objection to the use of this data has been raised – then the restriction
    takes place for the time necessary to verify whether the protection of your
    interests, rights and freedoms outweighs the interests that we pursue by
    processing these personal data.
    7.5. Right of access to data
    Pursuant to art. 15 of the GDPR, you have the right to obtain from us
    confirmation of the processing of personal data. In a situation where these
    data are actually processed, you have the right to: a. access your personal
    data; b. obtain information about the purposes of processing, categories of
    personal data being processed, about the recipients or categories of recipients
    of this data, the planned period of data storage or the criteria for
    determining this period, about the rights under the GDPR and the right to lodge
    a complaint with the supervisory body, about the source of this data, on
    automated decision-making, including profiling, and on the safeguards applied
    in connection with the transfer of such data outside the European Union; c.
    obtain a copy of your personal data. If you wish to exercise the right to
    access data, please contact the Personal Data Administrator referred to in
    point 2.
    7.6. The right to rectify data
    Pursuant to art. 16 of the GDPR, you have the right to request rectification of
    the personal data provided by you (if they are incorrect) and to supplement
    them (if they are incomplete).
    7.7. The right to transfer data
    Pursuant to art. 20 of the GDPR, you have the right to receive the personal
    data provided by you and then send it to another personal data administrator of
    your choice. You can also request that we send your personal data directly to
    another administrator, if it is technically possible. We will send your
    personal data in the form of a csv file . The csv format is a commonly used,
    machine-readable format that allows you to send the received data to another
    personal data controller.
    7.8. When do we meet your request?
    If you request us to exercise the above-mentioned rights, we comply with this
    request or refuse to comply with it without undue delay, but no later than
    within 30 days after receiving it. If necessary, this period can be extended by
    another two months due to the complexity of the request or the number of
    requests. For technical reasons, we always need 48 hours to update the settings
    selected by the User in our systems. Therefore, it may happen that during the
    system update, you will receive an e-mail from us that you have opted out of.
    7.9. Submitting complaints, inquiries and requests
    You can submit complaints, inquiries and requests to us regarding the
    processing of personal data and the exercise of your rights. If you believe
    that the right to the protection of personal data or other rights granted under
    the GDPR have been violated, you have the right to lodge a complaints to the
    Inspector General for Personal Data Protection (in the future, the President of
    the Office for Personal Data Protection).
  7. How do we ensure the security of your personal
    data?

    We make every effort to ensure the security of your personal data. The websites
    use encrypted data transmission (SSL) when sending data in forms embedded on
    the website, which ensures the protection of Users’ identification data and
    significantly hinders data interception by unauthorized systems or persons.
    Personal data stored in the database will be safely stored until the consent to
    the processing of personal data in order to receive technical and marketing
    information is withdrawn – then it will be deleted.
  8. How do we use cookies ?
    Details on how we use cookies can be found in the
    Cookies policy https://shopboard.pl/index.php/cookiespolicy/
  9. Changes to the Privacy Policy
    We reserve the right to change the above Privacy Policy by posting a new
    Privacy Policy on this website. You will be informed about any changes or
    additions by posting relevant messages on our website, and in the case of
    significant changes, we can also send you separate notifications to the
    indicated e-mail address. The Privacy Policy does not limit any rights that you
    are entitled to under the law.

11. By subscribing to our newsletter you agree to receive information from our partner 
EMMA MATRATZEN GMBH Wilhelm-Leuschnet-Str. 78, Frankfurt am Main,
DE 60329, Germany, NIF: DE301904406. Link to privacy policy: https://www.emma-colchon.com.mx/politica-de-privacidad/.

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